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Not Saving Me Time

Keith Medlin

Oct 29 2008

I enjoy Trip Advisor for my vacation and travel planning research.  The information is typically easy to access and even though the design can be very busy at times there is just a ton of great user feedback on the site.

While planning a trip to Nags Head though I came upon the following interaction and it drove me nuts!

Why do I have to click to expand that little box when all I want is the top link?  If I can see a link, I should be able to click on it.  Adding a little “expand box” icon or text would have sufficed.  Remember that when users see information they want, they are scanning the website.  They aren’t looking to jump through hoops to get to content!

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