07
03
2009
- 10:15am
Tropicana Gets ‘Squeeze’d
PepsiCo, the parent company of Tropicana, recently launched their Squeeze ad campaign to introduce a simpler “cleaner” design for the Tropicana orange juice brand. Unfortunately, consumers rebelled against the new branding direction. Read More…
07
03
2009
- 8:32am
…On Being Unique
“The more you like yourself, the less you are like anyone else, which makes you unique.” -Walt Disney
07
02
2009
- 8:11pm
Understanding Mood Boards
There are as many opinions about how to do requirements gathering for creative projects as there are creative designers. The mood board is a perplexingly unappreciated tool. Read More…
07
01
2009
- 8:53am
…On Design & Purpose
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” – Charles Eames
06
30
2009
- 7:59am
…What Users Want
“What users want is convenience and results.” – Jef Raskin
06
29
2009
- 9:55pm
Technology Adoption Patterns
Understanding technology adoption models can help explain why technologies succeed or fail, but struggle to suggest how technology will be used. Read More…
06
29
2009
- 6:20pm
…On Tools
“History will say, “They had WHAT tools? And they did WHAT with them?” – John Davitt
06
28
2009
- 3:40pm
Open Source Will Not Save Us
Open Source software has, for a few years, been the buzzword entrancing educational technologists. The arguments of cost savings on licensing fees often in direct conflict with the expenses associated with migrating users to new platforms. Tech & Learning weighs in… Read More…
06
27
2009
- 4:07pm
Where Is Everything?
I’m re-building KeithMedlin.com and have archived all the posts. Read More…